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Archive · Supply Chain Technology

Why Choose Prozo’s Warehousing Management System

Explore the role of warehouse management software in inventory tracking, order processing and operational reporting.

From the archive. First published 23 Dec 2024. Company figures in this article were reviewed and updated in October 2026.

At a glance

  • Evaluate a WMS across receipt, putaway, inventory and order execution.
  • Multi-channel workflows need consistent records and clear integration ownership.
  • Check how exceptions, service alerts and control-tower views connect to warehouse activity.

In the fast-paced world of logistics and supply chain management, an efficient Warehouse Management System (WMS) plays a pivotal role in maintaining inventory accuracy, optimizing operations, and ensuring customer satisfaction. A WMS is a software solution designed to help businesses manage and optimize warehouse activities, from inventory tracking to order fulfillment.

In a competitive landscape where seamless operations are critical, businesses using an advanced WMS can significantly reduce logistics costs, enhance operational efficiency, and elevate brand reputation by delivering consistent and reliable services. In India, several prominent WMS providers, including Prozo, Unicommerce, Vinculum, Increff, EasyEcom, NetSuite WMS, and SAP EWM, cater to diverse industries and operational requirements.

Despite their widespread adoption, many existing WMS platforms struggle to address the complexities of modern multi-channel supply chains. Let’s delve into these challenges and understand how Prozo’s WMS (Pro-WMS) outperforms traditional systems to empower businesses.

Challenges with Existing Warehouse Management Systems

1. Poor Gate Entry and Inbound Tracking

Many legacy WMS platforms fail to integrate gate entry processes with putaway workflows:

  • Incomplete Data: Systems often neglect critical information such as vehicle entry/exit times, invoice documentation, and box counts, leading to gaps in inventory tracking.
  • Reverse Pickup Gaps: Returns bypass gate entry entirely, complicating inventory reconciliation and claim processing.

2. Lack of Automated Putaway Recommendations

Without automated putaway recommendations, warehouse staff must manually assign storage locations:

  • Suboptimal Storage: Inefficient placement of SKUs reduces picking speed and order accuracy.
  • Decreased Productivity: Pickers spend excessive time locating items, delaying fulfillment.

3. Inefficient SLA Monitoring and Alerts

Legacy platforms offer limited or no SLA monitoring for inbound, outbound, and return processes:

  • Delayed Processing: Without real-time alerts, pending GRNs or putaways can remain unresolved for days or weeks.
  • SLA Breaches: Missed timelines disrupt inventory availability and customer deliveries.

4. Limited Support for Multi-Channel Operations

Handling B2B, B2C, and D2C operations from a single system is a common challenge:

  • No Multi-Channel Optimization: Separate workflows for each channel lead to inefficiencies.
  • No Marketplace Integration: Platforms lack built-in support for B2B marketplace-specific requirements like Amazon or Flipkart labeling.

5. Inventory Inaccuracies

Many WMS platforms rely on manual processes for cycle counting and reconciliation:

  • Error-Prone Audits: Manual counting increases discrepancies.
  • SKU-Level Disruptions: Errors in one bin often affect the accuracy of the entire SKU.

6. No Centralized Control Tower or CCTV Integration

The absence of a centralized Control Tower and CCTV integration limits operational visibility:

  • Delayed Monitoring: Decisions are based on manually generated reports, causing delays.
  • Dispute Challenges: Without video evidence, claims and dispute resolutions are time-intensive.

How Prozo’s WMS Addresses These Challenges

1. Seamless Gate Entry and Putaway Integration

Pro-WMS offers a robust inbound process by linking gate entry directly with putaway workflows:

  • Comprehensive Data Capture: Records vehicle details, invoices, and box counts at the gate entry stage.
  • Reverse Pickup Tracking: Ensures accurate tracking and processing of returns within SLA windows.

2. Automated Putaway Recommendations

Pro-WMS optimizes warehouse space and increases efficiency with:

  • AI-Driven Suggestions: Automated recommendations for SKU placement to minimize retrieval times.
  • Improved Productivity: Reduces picker movement and enhances order fulfillment speed.

3. Advanced SLA Monitoring and Alerts

Granular SLA tracking ensures timely inventory movement and order processing:

  • Real-Time Notifications: Alerts stakeholders to pending GRNs, delayed orders, or SLA breaches.
  • Comprehensive Dashboards: Provides a unified view of SLA performance across processes.

4. Multi-Channel Fulfillment Excellence

Pro-WMS supports seamless operations across B2B, B2C, and D2C channels:

  • Unified Inventory Pool: Avoids duplication by managing all channels from a single stock pool.
  • Marketplace Integration: Handles channel-specific requirements like Amazon Prime or Flipkart Fulfillment.

5. Accurate Inventory Management

Pro-WMS ensures inventory accuracy with automated processes:

  • Cycle Count Automation: Reduces errors and improves inventory integrity.
  • Granular Exception Handling: Prevents errors from cascading across SKUs.

6. Control Tower with CCTV Integration

Pro-WMS offers a centralized Control Tower with real-time visibility into warehouse and logistics operations:

  • End-to-End Monitoring: Tracks order statuses, inventory levels, and shipment progress.
  • CCTV Integration: Links transactions with video evidence to streamline claims and quality control.

Conclusion

A Warehouse Management System is no longer a luxury—it is a necessity for businesses looking to optimize inventory, reduce costs, and improve customer satisfaction. While many platforms in India address basic warehousing needs, Prozo’s WMS goes beyond by offering robust features like SLA monitoring, automated putaway, and real-time Control Tower insights.By choosing Prozo’s WMS, businesses gain a competitive edge through improved inventory accuracy, seamless multi-channel fulfillment, and cost-efficient operations. If you’re ready to elevate your warehousing and logistics capabilities, Prozo’s WMS is the solution you need to succeed in today’s demanding supply chain landscape.

Related reading

Optimise Returns Claims and Mitigate Wrong Dispatches using Prozo’s CCTV Control Tower

Relevant questions

How do a WMS and an OMS work together?

An order management system (OMS) takes orders from every channel and sends fulfilment instructions to the warehouse. A warehouse management system (WMS) runs receipt, storage, picking and dispatch, and sends stock and fulfilment events back. At Prozo, ProOMS and ProWMS share one order record across warehousing and freight.

Answer & related reading
What should a supply chain control tower help a team do?

It should show every order and handover against its committed service level, put exceptions first, and give each escalation a named owner. Prozo’s Control Tower runs 17 modules in production across service levels, scale and governance, and cost, and each client gets its own login.

Answer & related reading
What is ProPilot?

ProPilot is Prozo’s AI assistant for supply chain data. You ask a question in plain English and it answers from live data in your OMS, WMS, transport and Control Tower, such as daily performance summaries, SLA breach trends and warehouse productivity.

Answer & related reading
Do I get a live dashboard for my orders and stock?

Yes. Every Prozo client gets its own login to the live Control Tower, showing every site, exception, handover and escalation. It tracks every D2C parcel from booking to delivery, lists open shipments by lane and age, and shows SKU-level inventory accuracy every day.

Answer & related reading
Which marketplaces, OMS and ERPs does Prozo integrate with?

ProOMS takes orders from 50+ marketplaces, webstores and quick-commerce platforms. Prozo also integrates both ways with the systems a client already runs, such as SAP, Oracle, Unicommerce, Vinculum, Increff, EasyEcom and ClickPost, so the client keeps its system and adds Prozo over it.

Answer & related reading
Is my business data safe with Prozo?

Yes. Prozo is ISO/IEC 27001 certified and audited for SOC 1 and SOC 2 Type II, with annual independent penetration testing. Customer personal data is masked by default across Prozo systems, and every access and export is logged. Prozo is a registered data fiduciary under the DPDP Act.

Answer & related reading

Source & service information

Explore the related Prozo service

Dr. Ashvini Jakhar

Founder and CEO, Prozo

Dr. Ashvini Jakhar founded Prozo in July 2014 and has led it as Founder and CEO since. Before Prozo, Dr. Jakhar served as a surgeon in the Indian Navy, retiring as a Lieutenant Commander, and worked as a strategy consultant at McKinsey. Dr. Jakhar studied medicine at AFMC Pune and business at HEC Paris and ISB.

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