Warehousing, shipping and supply chain guides for growing brands

In shared warehousing, the 3PL holds the lease and serves several brands, each in its own zone. In dedicated warehousing, it holds the lease and runs the site for one brand. In managed warehousing, the brand holds the building and the 3PL runs it. Prozo offers all three, plus a 4PL partner network, across 50+ warehouses in India.

Compare destination coverage, weight rules, return charges, COD terms, non-delivery handling and support, on your own shipment mix. The cheapest forward rate often loses once RTO and disputes are counted. ProShip by Prozo connects you to 30+ courier partners and allocates each order on all of these terms.

Prozo holds a brand’s quick-commerce stock in its warehouses and delivers it into platform warehouses and dark stores by appointment, from the same stock pool as its other channels. Prozo does not run dark stores itself. The platform owns the consumer delivery promise.

An order management system (OMS) takes orders from every channel and sends fulfilment instructions to the warehouse. A warehouse management system (WMS) runs receipt, storage, picking and dispatch, and sends stock and fulfilment events back. At Prozo, ProOMS and ProWMS share one order record across warehousing and freight.

Yes, when the order and warehouse systems support channel-wise allocation, stock visibility and fulfilment rules. Packaging, shelf-life and receiving rules still differ by channel. Prozo serves webstore, marketplace, quick commerce and trade orders from one stock pool.