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Omnichannel Operations

How to plan warehouse and shipping capacity for a peak sale day

A five-step plan for festive and marketplace sale days: forecast, people, carrier capacity, cut-offs and exceptions.

The short answer

Peak days usually fail at the handovers between forecast, people, couriers and cut-offs. Agree volume channel by channel ahead of the event, roster a trained flex pool, pre-book carrier and vehicle capacity, add pick waves and cut-offs, and work every exception live with a named owner.

At a glance

  • Agree the forecast by channel, not as one number.
  • Lock people and carrier capacity before the window opens.
  • Add waves and cut-offs, and give every exception an owner and a clock.

1. Agree the forecast, channel by channel

A single peak number hides the real constraints. Marketplace, webstore, quick commerce and trade orders arrive at different times and need different packaging and dispatch rules. Prozo agrees volume with the brand channel by channel ahead of the event.

2. Plan manpower against the curve

Peak volume needs people who already know the process. Prozo rosters a trained, returning flex pool against the expected volume curve, rather than hiring untrained staff the week before.

3. Pre-book carrier and vehicle capacity

Couriers run short of capacity on the same days you do. Lock carrier and vehicle capacity for the sale window in advance. Prozo pre-books it across its 30+ courier partners and its truck load partners.

4. Extend the cut-offs

More waves mean more orders leave on the day they arrive. Because Prozo runs both the warehouse shift and the courier pickup, it can add pick waves and extra cut-offs by decision on a sale day, without waiting for a second vendor to agree.

5. Work every exception live

Every stuck order, short pick or failed delivery goes into the Control Tower with a named owner and a clock. Orders at risk move up the escalation ladder before the deadline passes, not after.

Space for the peak, and what Prozo handles

If you need extra space only for the season, on-demand warehousing adds space, staff and packing stations, usually within 5 to 10 business days, with no minimum term. For scale, a large Prozo multi-client warehouse typically peaks at 2,00,000+ units a day, and one managed site handles 5,00,000+ units a day.

After the peak

Returns follow every sale. Prozo runs them in 4 steps on the same sites and system: pickup in ProShip, grading at the pack station against your rule, disposition back to stock, refurbishment, liquidation or scrap, and the credit visible on your dashboard.

Related questions

How does Prozo handle peak sale days?

Prozo works peaks in 5 steps: volume agreed channel by channel ahead of the event, a trained flex pool rostered, carrier and vehicle capacity pre-booked, extra pick waves added, and every exception worked in the Control Tower with a named owner. It runs up to 3 courier cut-offs a day.

Answer & related reading
Can I rent extra warehouse space only for my peak season?

Yes. With Prozo’s on-demand warehousing, you add space, staff and packing stations only for peaks like Diwali or sale events. Extra capacity is usually ready in 5 to 10 business days, and you pay only for what you use, with no minimum term and no exit fees.

Answer & related reading
How many orders can Prozo’s warehouses handle?

Prozo runs sites at enterprise scale. One managed grocery distribution centre handles 5,00,000+ units a day, and a large multi-client warehouse typically peaks at 2,00,000+ units a day. Manpower and courier capacity are planned against the client’s forecast before each peak.

Answer & related reading

Sources & service information

Related guides

Kuldeep Thakran

VP - Chief of Staff, Founder & CEO’s Office, Prozo

Kuldeep Thakran is VP - Chief of Staff in the Founder & CEO’s Office at Prozo, working closely with Founder and CEO Dr. Ashvini Jakhar. He leads marketing, inside sales, SME growth, key account management, SME onboarding, PR, events and partnerships, and revenue function administration.

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